How to Talk to Agents About your Movie.

After you’ve done everything in the last post, it’s time to call their agent.  You can find the contact information for their agents on IMDbPro.  The agent is the dragon at the gate, and depending on which agency you’re contacting, company policy may well be to not talk directly with filmmakers. That said, most talent are always on the lookout for promising leads for their client, so if you’re professional and don’t mince words they’ll probably take your call.

When you look up the actor on IMDb, you’ll find the phone numbers for their people. If they have an agent listed, then that’s the person you need to talk to. If they don’t, then you can talk to most anyone at that agency about that actor.

So once you make the call, you’ll probably be connected to reception. At this point, all you have to say is {Agent’s Name}’s office please. If there’s no agent’s name listed say “I’d like to talk to someone about [Talent’s Name]”

Once they connect you, you’ll most likely talk to the agent’s assistant.  Say who you are, the name of your company, the name of the project, and who you want to make the offer to.  If you’re in a position to offer a pay or play, say that immediately. Say it in as few words as possible.  They’ll probably ask about the status of the project, Don’t lie, but don’t give them every little piece of information, and avoid information that could hurt you unless they specifically ask for it.

Since this is the first call, the best case scenario is to get a script and offer request via email. If they ask for that, you’ve done your job, get they’re email, and the assistant’s name, and send the email as quickly as you can.

If you’re really lucky and can offer a pay or play or the film is fully financed, they may connect you with the agent directly. If they do that you have to get the information out quickly and be very friendly about it. Agents are paid to get people to like them, but they’re also very busy. So a little small talk might happen but be ready to go through the deal points very quickly. Being straight business on the first call is a good strategy, if there’s a follow-up call that’s the time for small talk.

It’s really important that you don’t mince words when talking to these people. Role play it with a friend before you call, it helps a lot.  Answer their questions as succinctly as possible, these people get dozens if not hundreds of calls a day, don’t waste their time.

After the agent has your offer, it becomes a waiting game.  If you call them too often you’ll appear desterate and they’ll turn you down. If you never follow up, then they’ll keep pushing your project back and the client will never read it. Following up about a week later is generally pretty safe, and if there are any changes in the production like a new attachment or some money in, that’s a great reason to email and update the agent.

I find in following up for anything, about the most you can reasonably contact someone without being annoying is Monday, Friday, Wednesday, then repeat indefinitely.  That said, if they give you a time that they’ll get back to you, give them an extra day after when they said they would and follow up.  If they tell you no, stop calling and move on to the next name on your list.

So those are the basics of calling an agent about talent.   There’s a lot more to it, and the way you say this information has just as much to do with success as what you say.

For more information, feel free to reach out to me. I do consulting on and I also will make these calls for you, for a fee. As always, feel free to check me out on twitter @TheGuerrillaRep and check out my book on Amazon or Barnes and Nobles, as well as many independent bookstores nationwide!

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