Randy and Ben welcome Maya Zuckerman, co-founder of TransmediaSF, to answer the question, “what is transmedia?” and why every filmmaker needs to pay attention to this way of thinking about their projects.
Edited by Alex Nigro
In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working. In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.” Take a listen and get a better idea of what does matter so you can spread your project far and wide.
In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.” Take a listen and get a better idea of what does matter so you can spread your project far and wide. Subscribe on iTunes to get all four parts!
In the 3rd installment, the panelists discuss the various digital distribution channels available to indie producers. Subscribe on iTunes to get all four parts!
The second installment focuses on Financing, and different methods filmmakers use to get their webseries funded. Subscribe on iTunes to get all four parts!
Film Insight is back with the first of a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.
The first part is all about story, and how storytelling is crucial when marketing your media. Subscribe on iTunes to get all four parts!
Randy and Ben talk with Marsha Levine, owner of A-List Entertainment, a LA-based product placement agency. Definitely helpful to know how product placement (and clearance for brands) happens, even for indie films!
Randy and Ben have a jam-packed discussion with Marc Smolowitz, award winning Bay Area producer/director. He rouses us with inspirational messages to young producers! He wows us with his tech background and the inevitable return to his passion! Don’t miss even the tiniest bit of it!
Randy goes solo to the Sebastopol Documentary Film Festival to find out more about the documentarian lifestyle and some of the interesting community of folks who make the festival happen!
Randy speaks with Doug Pray, director of the film “Levitated Mass”, as well as Erica Ginsberg, executive director of Docs In Progress about improving your pitch, and finally Papagena Robbins from Concordia University about the role of experimental and archival documentary films in our society!
Ben and Randy talk briefly on the wildly popular first Producer Foundry meetup in San Francisco before turning to talk to Pras Chaudhuri, digital marketing and monetization strategist for Reliance Entertainment, as your hosts seek to discover how current or emerging filmmakers can identify and target their audience, even before they have a film!
Also, look for special film festival coverage coming soon from both the Sebastopol Documentary Film Festival from last month, and the imminent Sonoma International Film Festival! Randy is going to be talking with anyone he can stick a mic in their face!
Randy and Ben introduce Film Insight, and then have a conversation with Daniel Riviera, an “entertainment transactional attorney” based in San Francisco, about the gotchas that indie producers run into when seeking distribution for their film.