From Sponsorship/Brandintegration

Podcast – Content as a Brand Builder: Part 2 Interview with Alex Ferrari of Indie Film Hustle – Film Insight S03E04

Alex Ferrari of Indie Film Hustle is back for Part 2 of our interview! In this episode, we talk about Alex’s use of previous content to market his latest project on Seed & Spark, a crowdfunding site for independent films, and as perks to incentivize contributions. We also hear a great anecdote which relates his experience running a gourmet olive oil business to being an indie filmmaker and content creator.

Looking for Part 1? Click here to listen!

This week’s guest– Alex Ferrari
Website: https://www.indiefilmhustle.com/
Twitter: @indiefilmhustle
Contribute to the This is Meg crowdfunding campaign! www.thisismeg.com
Indie Film Syndicate: http://www.indiefilmsyndicate.com/

Mentioned during the break:

New E-Book: The Entrepreneurial Producer

Watch our online video courses: Producer Foundry Workshops 

Indie Film Hustle Podcast Episode 15 with Ben Yennie

Edited by Alexander Nigro

Hosted by Ben Yennie
Main site: http://www.theguerrillarep.com/
Twitter: @TheGuerrillaRep
Facebook: https://www.facebook.com/TheGuerrillaRep/
AFM book: The Guerrilla Rep: American Film Market Success on No Budget

Hosted by Evan Pleger
Main Site: evanpleger.com
Twitter: @IndieEvan

Film Insight is a production of the Producer Foundry
Main site: producerfoundry.com
Meetup group: http://www.meetup.com/Producer-Foundry/
Twitter: @ProducerFoundry
Facebook: https://www.facebook.com/groups/producerfoundry/

Want to be a guest on Film Insight? Fill out this form!

Podcast – Content Marketing with Jeremiah Boehner – Film Insight S03E01

Welcome Back to the Film Insight Podcast!  We’re happy to have Jeremiah Boehner on to talk about content marketing and a way for filmmakers to finance their ongoing operations by working with brands to create content to market their products.

As you’ll hear in the interview, creating content for brands isn’t as droll as it used to be.  Brands are increasingly open to entertaining related content that isn’t a direct advertisement.

For more on Jeremiah, follow him on twitter.
@SFBoehner

Hosted by Ben Yennie and Evan Plegar

Produced and edited by Alex Nigro

Find out more about connecting with brands at www.BrandwoodGlobal.com

Learn more about ProductionNext and apply for the closed beta at www.productionnext.com

If you’d like to sponsor Film Insight, please email Sponsorship@ProducerFoundry.com

Check out The Guerrilla Rep, American Film Market Distribution Success on No Budget at Barnes and Nobles and Amazon, and more content on www.theguerrillarep.com

Would you like to be on Film Insight?  Apply here!

Like the Producer Foundry page and join the group on Facebook

Follow Producer Foundry on Twitter

 

A Beginner’s Guide to Brand Integration for Film and Video

Brands and advertisers are having a harder time than ever reaching consumers. DVRs are ubiquitous and the number of people who watch more than 6 seconds of the ad on YouTube are abysmally low. But a crisis for brands could mean a wealth of opportunity for content creators. Branded entertainment, sponsorship, and product placement are some of the best ways for youtubers to actually make a living from their content, and can help save budget or even raise money for an indie filmmaker.   But how do you go about talking to brands about your content? Here are some tips to help get you started.

  1. Look for Brand Alignment

If your movie is about a bicycle racer who gets injured and must rebuild his life to make his next big race, then maybe you’ll want to approach bike companies, sportswear companies, protein shake companies and the like would be great people to approach about sponsorship. Same basic sorts if you do a video blog about running.

  1. Start Small

It’s a lot easier to get a sponsorship deal from a small business than from a giant mega corporation. While the smaller companies won’t have the same budgets as the mega corps, but it’s a lot more likely you’ll be able to strike a deal in a lot shorter time frame. Additionally, the viewers and reach you’ll need to attract them will also be much smaller.

  1. Start Local

Try local companies first. Depending on where you live this could mean small businesses all the way up to relatively large corporations.  Given I live in San Francisco, there are no shortage of local companies to approach. Generally, the smaller companies won’t actually give you any money, but they can give you in kind donations. We’ve gotten coffee from Philz for our events, and other giveaways for our raffles from local companies.

  1. Know What You’re Asking for.

Make sure not to ask for something that there is no way the company can provide.  Don’t ask the mom and pop general store for 100,000 dollars, they don’t have it.  Maybe ask them to donate some sandwiches for a spot in the credits.  Approaching restaurants can be an excellent way to cut your budget as well, if a few restaurants do craft services at cost, then you’ve just provided a high quality meal for your crew for very little money.  Don’t think that product placement needs to have a dollar amount attached, in the indie world, any help makes you look better and more attractive to investors. And on that note… 

  1. Track the Value of your In Kind Donations

If you get local companies and brands to give you free or discounted stuff for your movie, figure out what the total value of the donation is and keep track of it. These costs add up, and when it comes time to approach investors you can claim you’ve raised that money in in kind donations. Having that money in the project lessens the risk for the investor and increases the value of the project. It also shows them that there is general support and interest from the filmmaking community.

It’s unlikely you’ll be able to fund your entire movie on product placement and sponsorship alone, but if you can get part of the budget through sponsorship and brand integration, you’ll be in a much better position than you otherwise would be.

Film Insight Season 2 Episode 2: Making Waves with your Webseries 2 – Financing

sanfranlandFilm Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

The second installment focuses on Financing, and different methods filmmakers use to get their webseries funded.  Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

Film Insight Episode 4: Marsha Levine on Product Placement

Marsha LevineRandy and Ben talk with Marsha Levine, owner of A-List Entertainment, a LA-based product placement agency. Definitely helpful to know how product placement (and clearance for brands) happens, even for indie films!