From Branding

Interview with Former ICM Agent Jim Jermanok.

 

Ben: How did you Transition from ICM Agent to Filmmaker?

Jim: I think a lot of entertainment business executives are very creative. Many of them are shadow artists and, for some reason or another, did not follow their first occupational choice. I was an actor and stand-up comic before becoming an ICM Agent.  After 9 years there, I yearned to be creative again.  Indeed, I started becoming jealous of my clients and knew it was only a matter of time.  After quitting, I started as a writer and producer and then began to direct after a few more years. I had to start at square one and meet an almost entirely new contact network as my agent contacts were much too big for me!

Ben: What’s the best piece of advice you’ve ever gotten?

Jim: If you find yourself walking into a brick wall, try to avoid hitting your head against it over and over again—and find a way around it.

Ben: You travel across the country to lecture.  Do you think the film scenes vary by region?

Jim: Absolutely.  The biggest distinctions are those locations where the wealthy are encouraged to invest in film and theater. And if there is a decent film or arts tax incentive/rebate. It can make a huge difference in creating and encouraging a professional creative community.  It can also have a very positive impact on attracting tourism to their region.

Ben: What’s the best piece of advice you’ve ever gotten about the industry?

Jim: To have thick skin and not to take rejection personally.  Usually, it has nothing to do with you.  To avoid toxic people or assholes whatever the sacrifice—it’s not worth it!

Ben: You’ve worked with a lot of notable names, which one had the biggest impact on your professional life?

Jim: I’m currently directing a documentary about the life and art of Oscar-winning actor Martin Landau.  I’m learning a lot about entertainment, life and art from him. I also learned a lot from Alan Arkin, Arthur Miller and John Chancellor.

Ben: Where do you think the industry is headed in the next 5 years?

Jim: I think it is on a collision course with Silicon Valley/tech—which will divide, conquer and acquire Hollywood.  I also believe that the obligation will be on us creatives to become more and more entrepreneurial and create our own audiences and followers.  Hence, the impetus for my Creative Entrepreneurship workshop on May 20th .

Ben: Get your Tickets for that workshop below!

 

Podcast – Content as a Brand Builder: Part 2 Interview with Alex Ferrari of Indie Film Hustle – Film Insight S03E04

Alex Ferrari of Indie Film Hustle is back for Part 2 of our interview! In this episode, we talk about Alex’s use of previous content to market his latest project on Seed & Spark, a crowdfunding site for independent films, and as perks to incentivize contributions. We also hear a great anecdote which relates his experience running a gourmet olive oil business to being an indie filmmaker and content creator.

Looking for Part 1? Click here to listen!

This week’s guest– Alex Ferrari
Website: https://www.indiefilmhustle.com/
Twitter: @indiefilmhustle
Contribute to the This is Meg crowdfunding campaign! www.thisismeg.com
Indie Film Syndicate: http://www.indiefilmsyndicate.com/

Mentioned during the break:

New E-Book: The Entrepreneurial Producer

Watch our online video courses: Producer Foundry Workshops 

Indie Film Hustle Podcast Episode 15 with Ben Yennie

Edited by Alexander Nigro

Hosted by Ben Yennie
Main site: http://www.theguerrillarep.com/
Twitter: @TheGuerrillaRep
Facebook: https://www.facebook.com/TheGuerrillaRep/
AFM book: The Guerrilla Rep: American Film Market Success on No Budget

Hosted by Evan Pleger
Main Site: evanpleger.com
Twitter: @IndieEvan

Film Insight is a production of the Producer Foundry
Main site: producerfoundry.com
Meetup group: http://www.meetup.com/Producer-Foundry/
Twitter: @ProducerFoundry
Facebook: https://www.facebook.com/groups/producerfoundry/

Want to be a guest on Film Insight? Fill out this form!

Podcast – Content as a Brand Builder: Part 1 Interview with Alex Ferrari of Indie Film Hustle – Film Insight S03E03

Our guest, Alex Ferrari of Indie Film Hustle, was gracious enough to do a second take with us when we had technical difficulties with our first interview. On our second go, we talked about so much more that we’re splitting this up into two episodes! Part 1 is all about building up a content library to enhance your indie filmmaker brand and how to utilize all the various channels available to support your film career. Thanks, Alex, for all of your amazing insight!

This week’s guest– Alex Ferrari
Website: https://www.indiefilmhustle.com/
Twitter: @indiefilmhustle
Contribute to the This is Meg crowdfunding campaign! www.thisismeg.com

Mentioned during the break:

New E-Book: The Entrepreneurial Producer

Watch our online video courses: Producer Foundry Workshops 

Indie Film Hustle Podcast Episode 15 with Ben Yennie

Edited by Alexander Nigro

Hosted by Ben Yennie
Main site: http://www.theguerrillarep.com/
Twitter: @TheGuerrillaRep
Facebook: https://www.facebook.com/TheGuerrillaRep/
AFM book: The Guerrilla Rep: American Film Market Success on No Budget

Hosted by Evan Pleger
Main Site: evanpleger.com
Twitter: @IndieEvan

Film Insight is a production of the Producer Foundry
Main site: producerfoundry.com
Meetup group: http://www.meetup.com/Producer-Foundry/
Twitter: @ProducerFoundry
Facebook: https://www.facebook.com/groups/producerfoundry/

Want to be a guest on Film Insight? Fill out this form!

Why Producers Shouldn’t Ignore VidCon

When I bought tickets to my first VidCon last year, I was very excited. I had been interested in the online video revolution for quite a while and as a burgeoning video producer myself, I was convinced years ago this was the wave of the future of digital distribution and entertainment. However, when I’d eagerly tell friends and professional colleagues I would be attending, most hadn’t heard of it, didn’t think it was for them, or didn’t think it a credible or serious industry event. However, after only a few years, I could see that VidCon was quickly becoming the hub for online entertainment. So, with a Creator badge around my neck, I dove into something very new, vibrant, and innovative. After my experience last year, I knew I had to come back and I will be attending this year’s convention in Anaheim this June 23rd-25th. I feel that even “serious” independent video producers should not ignore what VidCon has to offer.

VidCon started as a fan convention founded by noteworthy YouTube celebrities Hank and John Green (Vlog Brothers). The first convention in 2010 had 1,400 attendees and an “industry day.” In 2016, more than 20,000 attendees are expected to attend and there are now separate Industry and Creator badges with their own content.

badges

As the convention has grown, so has its incredible offering of insightful panels and workshops. This year, Industry track attendees will have access to “22 master classes taught by top industry experts,” as well as the inside scoop on what’s new in the business of online video. The Creator track, which was started last year, acts as a video production school, teaching up-and-coming vloggers about cameras, lighting, and script writing, while improving the skills and knowledge of veteran producers with tips on branding, legal concerns, and expanding production. Creator track workshops and seminars are taught by YouTubers and online video producers which give you a look into online production workflow.

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I attended last year as a Creator and personally found a lot of the workshops to be fairly basic, having been to film school. However, these teenager to twenty-somethings were receiving a pretty comprehensive crash course in video production. With dedication to producing regular content, taking an iterative approach to their craft, and checking in yearly at VidCon to learn more and receive advice from other content creators, I could see that these young creators had the potential to outperform and outgrow the current media industry, without having to pay for a film school education! For me, and those of us who had experience with production, I found some great insight from attending Q&As of noteworthy creators. Other creators and I had the opportunity to ask questions about the process and received a transparent look into what it took to make videos like theirs.

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The entertainment industry has taken notice of VidCon. Many of the large media companies have digital or online production arms and many of them are setting up shop at the convention. The Hollywood Reporter even ran a story on VidCon in its 5th year stating, “VidCon Matures as Hollywood Descends.” The Reporter sees, “VidCon’s growth [as] symbolic of a larger shift in online video.” I’ve even written about brand collaboration and integration in online video, citing the development and success of YouTube channels like “Lizzie Bennet Diaries.” Influencer marketing, internet optimization, transmedia storytelling– these are the trends being developed and discussed at this convention.


As a content creator, I would highly recommend staying abreast of what’s happening at VidCon. When you stand in the convention hall, you can feel the pulse of innovative energy that will sustain new media growth. The information available from industry professionals, creative content producers, and interested fans is incredibly valuable. Be warned! A majority of attendees still are those tweenage fans of internet celebrities and a huge portion of the convention is dedicated to their enthusiasm and entertainment. (See inflatable fun zone below.)  But, the potential for networking in and learning about a powerful media sector shouldn’t be passed up. I got my tickets early and badges are currently sold out, but you can tune into the live stream. Plus, there’s always next year.

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I want to close with a quote from Hank Green, co-founder of VidCon, who revealed during 2014’s keynote speech a bit about the incredible momentum there is in online video creation. He said, “I don’t know what I’m doing. I have no idea. I don’t think that any of us know what we’re doing. There is a wave, and it’s made of technological things and sociological things, and it’s individual people making individual decisions about how they’re going to spend their individual time. And we are riding it. And that’s impressive. But it is not as impressive as understanding the wave.”

The wave originates at VidCon. Cowabunga.

Podcast – Content Marketing with Jeremiah Boehner – Film Insight S03E01

Welcome Back to the Film Insight Podcast!  We’re happy to have Jeremiah Boehner on to talk about content marketing and a way for filmmakers to finance their ongoing operations by working with brands to create content to market their products.

As you’ll hear in the interview, creating content for brands isn’t as droll as it used to be.  Brands are increasingly open to entertaining related content that isn’t a direct advertisement.

For more on Jeremiah, follow him on twitter.
@SFBoehner

Hosted by Ben Yennie and Evan Plegar

Produced and edited by Alex Nigro

Find out more about connecting with brands at www.BrandwoodGlobal.com

Learn more about ProductionNext and apply for the closed beta at www.productionnext.com

If you’d like to sponsor Film Insight, please email Sponsorship@ProducerFoundry.com

Check out The Guerrilla Rep, American Film Market Distribution Success on No Budget at Barnes and Nobles and Amazon, and more content on www.theguerrillarep.com

Would you like to be on Film Insight?  Apply here!

Like the Producer Foundry page and join the group on Facebook

Follow Producer Foundry on Twitter

 

Film Insight Season 2 – Episode 12 – Scott McMahon AKA Film Trooper

This week on Film Insight, we have some excellent Independent Film Marketing Advice from the one and only Film Trooper.  Scott spent nearly a decade at Sony before branching off on his own to make a feature on his own with only 500 dollars.   After that, Scott found himself in the trap most Independent Filmmakers do, which is how to market your film.  Scott chronicled his experiences in learning how to market an independent film through his website, and cultivated his own community online.

Scott also wrote a book on the subject, How to survive the Hollywood Implosion.  

Get Scott’s FREE Gear Guide through his website so you can make your own 500 dollar feature!

Follow Scott on Twitter here,

If you listened to Ben in our commercial breaks, and would like to check out his book,

BUY IT NOW ON AMAZON OR BUY IT NOW ON BARNES AND NOBLES

Also, Check out Ben’s Workshop on The American Film Market here.

Save 10 dollars with code FilmInsight!

Film Insight is Hosted and Produced by Ben Yennie (@TheGuerrillaRep) and Randy Hall (@RandyHall)

Edited by Alex Nigro

Film Insight Season 2 Episode 5: Maya Zuckerman on Transmedia

Maya TransmediaRandy and Ben welcome Maya Zuckerman, co-founder of TransmediaSF, to answer the question, “what is transmedia?” and why every filmmaker needs to pay attention to this way of thinking about their projects.

Hosted and Produced by Ben Yennie and Randy Hall

Edited by Alex Nigro

Heads Up!
Producer Foundry has a workshop with Maya Zuckerman coming up fast on May 9! Sign up for the San Francisco workshop and order the replay of the workshop!

Film Insight Season 2 Episode 1: Making Waves With Your Web Series 1

web-seriesFilm Insight is back with the first of a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

The first part is all about story, and how storytelling is crucial when marketing your media.  Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

Personal Branding

personal brandingFor Filmmakers who haven’t taken marketing courses, a brand is far more than just a logo.  A brand is the collective experiences customers and business partners have with any business.  In essence, a brand is essentially a company’s reputation. On a personal level, it’s about far more than just developing a look.  It’s about managing every aspect of your image, and the interactions you have with everyone you do business with.  If you want to achieve success in any industry, your personal brand is very important, even more so in the Film Industry.

Since I had a rather long blog about the importance of developing a look, I won’t cover too much of that here.  The biggest thing to keep in mind when establishing your personal brand is managing all of your interactions with potential business partners, clients, and especially potential customers.  This means that you’ve got to maintain a certain level of professionalism any time you do business.  One key element to this is covered in my blog on Reciprocity, but there’s more to it than just that.

Read more

Film Insight Episode 4: Marsha Levine on Product Placement

Marsha LevineRandy and Ben talk with Marsha Levine, owner of A-List Entertainment, a LA-based product placement agency. Definitely helpful to know how product placement (and clearance for brands) happens, even for indie films!