In This week’s Episode Ben and Randy interview Claudia Christian and Adam Schomer who produced and Directed the Documentary “One Little Pill.” Claudia is best known for her role as Commander Susan Ivanova on TV’s Babylon 5. The documentary is follows the lives of several people who have suffered from alcoholism, and have been helped by a controversial new treatment called The Sinclair Method.
You can find out more about the Sinclair Method through http://www.onelittlepillmovie.com/. The interview is more about the challenges of producing a documentary, and the celebrity effect on crowdfunding, and how even name talent isn’t aways enough to get wide-scale traditional distribution for your film.
Adam and Claudia talk about the issues of maintaining the confidentiality of documentary subjects, and how sometimes you need to shift focus and adapt in the middle of producing your documentary. The crew also touch on the touchy subject of conflicts of interest for documentary subjects and their families.
Next in the interview we talk about their challenges approaching television stations and how “One Little Pill” got their first wide-scale television distribution deal in Finland, and the challenges the filmmakers are facing in getting US distribution for the film to help spread the message of the Sinclair Method’s efficacy in treating Alcoholism. Adam talks a bit about how specialized TV stations can be in selecting which time slots for distribution of social issue content.
Later in the episode, Ben and Randy talk to Adam and Claudia about the difficulties of wide scale self distribution through platforms like VHX and Vimeo and the effects of social impact of viral growth.
Randy and Ben welcome Maya Zuckerman, co-founder of TransmediaSF, to answer the question, “what is transmedia?” and why every filmmaker needs to pay attention to this way of thinking about their projects.
In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working. In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.” Take a listen and get a better idea of what does matter so you can spread your project far and wide.
In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.” Take a listen and get a better idea of what does matter so you can spread your project far and wide. Subscribe on iTunes to get all four parts!
Randy and Ben talk with Marsha Levine, owner of A-List Entertainment, a LA-based product placement agency. Definitely helpful to know how product placement (and clearance for brands) happens, even for indie films!
Randy and Ben have a jam-packed discussion with Marc Smolowitz, award winning Bay Area producer/director. He rouses us with inspirational messages to young producers! He wows us with his tech background and the inevitable return to his passion! Don’t miss even the tiniest bit of it!
Randy goes solo to the Sebastopol Documentary Film Festival to find out more about the documentarian lifestyle and some of the interesting community of folks who make the festival happen!
Randy speaks with Doug Pray, director of the film “Levitated Mass”, as well as Erica Ginsberg, executive director of Docs In Progress about improving your pitch, and finally Papagena Robbins from Concordia University about the role of experimental and archival documentary films in our society!
Ben and Randy talk briefly on the wildly popular first Producer Foundry meetup in San Francisco before turning to talk to Pras Chaudhuri, digital marketing and monetization strategist for Reliance Entertainment, as your hosts seek to discover how current or emerging filmmakers can identify and target their audience, even before they have a film!