In this preview chapter from the first ever audiobook (and book) on film markets, author Ben Yennie shares some insights into why markets like AFM are still relevant, even with the rise of OTT platforms and the collapse of DVD.
Yennie summarizes how film markets are the most accessible place to cultivate relationships with sales agents and distributors. Those partnerships are how you can grow your career. Many of the PayTV channels and larger OTT networks still have large dragons at the gate, so in order to make money in independent film, you still need to build these relationships.
While AFM 2016 is behind us, this book and this chapter are something that every filmmaker should listen to. The book is used as a textbook in many film schools across the US, Canada, and even the UK. The audiobook is conversational, but not preachy. It’s made such that even people who got into the film industry to be creative can not only gain a lot of vital information but also enjoy the listen.