Tagged ben yennie

[PODCAST] What is a Film Market and how do they work?

In this preview chapter from the first ever audiobook (and book) on film markets, author Ben Yennie shares some insights into why markets like AFM are still relevant, even with the rise of OTT platforms and the collapse of DVD.

Yennie summarizes how film markets are the most accessible place to cultivate relationships with sales agents and distributors. Those partnerships are how you can grow your career. Many of the PayTV channels and larger OTT networks still have large dragons at the gate, so in order to make money in independent film, you still need to build these relationships.

While AFM 2016 is behind us, this book and this chapter are something that every filmmaker should listen to. The book is used as a textbook in many film schools across the US, Canada, and even the UK. The audiobook is conversational, but not preachy. It’s made such that even people who got into the film industry to be creative can not only gain a lot of vital information but also enjoy the listen.

Film Insight Season 2 Episode 9 – Leah Meyerhoff.

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In this week’s episode of Film Insight, Randy and Ben speak to Leah Meyerhoff about Theatrical Distribution for her Independent Film, as well as the importance of community building.  Leah just released her independent feature film I Believe in Unicorns which premiered at South by Southwest (SXSW).

We also talk about ways for independent filmmakers to get people out to see their independent film in the theater, as well as ways to help people find ways to build community and spread word of mouth about your independent film.  If you’re interested in Independent Film Marketing, it’s a great listen.

Later, the conversation shifts to Women’s growing role in independent film and media and particularly Leah’s organization Film Fatales.

Follow Leah on Twitter

If you listened to Ben in our commercial breaks, and would like to check out his book,

BUY IT NOW ON AMAZON OR BUY IT NOW ON BARNES AND NOBLES

Film Insight is Hosted and Produced by Ben Yennie (@TheGuerrillaRep) and Randy Hall (@RandyHall)

Edited by Alex Nigro

 

Season 2 Episode 8 -David DiVona of Proven Entertainment

In this Week’s episode of Film Insight, Ben interviews David DiVona of Proven Entertainment.  Proven is one of the few companies actively acquiring webseries and getting them wider distribution.  This is the first full on Distributor we’ve had on Film Insight, and he provides excellent information all aspiring filmmakers really should know, and thing that ofter are not taught in even the top film schools.  Proven Entertainment is currently representing former podcast guests, Claudia Christian and Adam Shoemer and their film One Little Pill.

In the interview, DiVona talks about the essence of the strategy to take a Webseries from Youtube to Network Television or Pay Cable Providers.  In Essence, Proven uses intermediaries like Amazon Prime and Hulu Plus to get tens of millions of views on the content, then uses that to levee the project into a television deal.

Later in the interview, Ben and David briefly discuss the impact of Cord Cutting Over-the-Top (OTT) Platforms like HBO Now, Netflix, Amazon Prime, and Hulu Plus.  The conversation shifts into a fascinating discussion as to the future of television, film, and media and how as we all know, the current landscape for media will be almost completely unrecognizable in the next three to five years.

David has worked for the Travel Channel, and been showrunner for more than 30 shows.  If you want to keep up with David, Follow him on Twitter.

@DavidDivona

You can learn more about getting distribution for webseries through Proven Entertainment, Check them out on their Website, Facebook, Twitter, and LinkedIn.

Proven Entertainment’s Website

Proven Entertainment on Facebook

Proven Entertainment on Twitter

Proven Entertainment on LinkedIn

If you listened to Ben in our commercial breaks, and would like to check out his book,

BUY IT NOW ON AMAZON OR BUY IT NOW ON BARNES AND NOBLES

Film Insight is Hosted and Produced by Ben Yennie (@TheGuerrillaRep) and Randy Hall (@RandyHall)

Edited by Alex Nigro

How to Talk to Agents About your Movie.

After you’ve done everything in the last post, it’s time to call their agent.  You can find the contact information for their agents on IMDbPro.  The agent is the dragon at the gate, and depending on which agency you’re contacting, company policy may well be to not talk directly with filmmakers. That said, most talent are always on the lookout for promising leads for their client, so if you’re professional and don’t mince words they’ll probably take your call.

When you look up the actor on IMDb, you’ll find the phone numbers for their people. If they have an agent listed, then that’s the person you need to talk to. If they don’t, then you can talk to most anyone at that agency about that actor.

So once you make the call, you’ll probably be connected to reception. At this point, all you have to say is {Agent’s Name}’s office please. If there’s no agent’s name listed say “I’d like to talk to someone about [Talent’s Name]”

Once they connect you, you’ll most likely talk to the agent’s assistant.  Say who you are, the name of your company, the name of the project, and who you want to make the offer to.  If you’re in a position to offer a pay or play, say that immediately. Say it in as few words as possible.  They’ll probably ask about the status of the project, Don’t lie, but don’t give them every little piece of information, and avoid information that could hurt you unless they specifically ask for it.

Since this is the first call, the best case scenario is to get a script and offer request via email. If they ask for that, you’ve done your job, get they’re email, and the assistant’s name, and send the email as quickly as you can.

If you’re really lucky and can offer a pay or play or the film is fully financed, they may connect you with the agent directly. If they do that you have to get the information out quickly and be very friendly about it. Agents are paid to get people to like them, but they’re also very busy. So a little small talk might happen but be ready to go through the deal points very quickly. Being straight business on the first call is a good strategy, if there’s a follow-up call that’s the time for small talk.

It’s really important that you don’t mince words when talking to these people. Role play it with a friend before you call, it helps a lot.  Answer their questions as succinctly as possible, these people get dozens if not hundreds of calls a day, don’t waste their time.

After the agent has your offer, it becomes a waiting game.  If you call them too often you’ll appear desterate and they’ll turn you down. If you never follow up, then they’ll keep pushing your project back and the client will never read it. Following up about a week later is generally pretty safe, and if there are any changes in the production like a new attachment or some money in, that’s a great reason to email and update the agent.

I find in following up for anything, about the most you can reasonably contact someone without being annoying is Monday, Friday, Wednesday, then repeat indefinitely.  That said, if they give you a time that they’ll get back to you, give them an extra day after when they said they would and follow up.  If they tell you no, stop calling and move on to the next name on your list.

So those are the basics of calling an agent about talent.   There’s a lot more to it, and the way you say this information has just as much to do with success as what you say.

For more information, feel free to reach out to me. I do consulting on clarity.fm and I also will make these calls for you, for a fee. As always, feel free to check me out on twitter @TheGuerrillaRep and check out my book on Amazon or Barnes and Nobles, as well as many independent bookstores nationwide!

Guerrilla Rep Cover

Film Insight Season 2 Episode 4: Making Waves with your Webseries Part 4 – Marketing

webseriesFilm Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working.  In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide.

In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide. Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

Film Insight Season 2 Episode 2: Making Waves with your Webseries 2 – Financing

sanfranlandFilm Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

The second installment focuses on Financing, and different methods filmmakers use to get their webseries funded.  Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

Film Insight Season 2 Episode 1: Making Waves With Your Web Series 1

web-seriesFilm Insight is back with the first of a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

The first part is all about story, and how storytelling is crucial when marketing your media.  Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

7 ways to become a leader in your filmmaking (or any) community.

Photo copyright Producer Foundry 2014, taken by Evan Pleger
Ben Speaking at the first Producer Foundry meetup

Successful entrepreneurs and filmmakers have a way of becoming leaders in their communities. The qualities required for both are remarkably similar. What are those qualities you ask?  Fear not my intrepid reader, I’ve shared the top 7 ways to become a leader in your filmmaking (or any) community on LinkedIn.  While you’re there, feel free to connect and join the Producer Foundry Group!

4 Reasons Community is the Most Important thing in IndieFilm

Producer Foundry Meetup @ SFSDFI’ve been running Producer Foundry for a bit over a year now, and I’ve learned quite a lot. By far, the most vital thing I’ve learned is that the most important asset any independent filmmaker has is their filmmaking community. One filmmaker is generally nothing to write home about, there are about 12,500 who graduate from film school every year in the US alone. But when we band together, that’s when amazing pieces of art happen. There are many reasons that your community can and will make or break your career, four of which I’ve listed below.

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Why Film Needs Venture Capital

There’s an old joke that goes something like this.  Three artists move to Los Angeles, a Fine Artist, a poet, and a Filmmaker.  The first day they’re in town, they check out the Mann’s Chinese Theater.  When they get there, a wave of inspiration overtakes them.

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