Tagged Digital Distribution

Why Producers Shouldn’t Ignore VidCon

When I bought tickets to my first VidCon last year, I was very excited. I had been interested in the online video revolution for quite a while and as a burgeoning video producer myself, I was convinced years ago this was the wave of the future of digital distribution and entertainment. However, when I’d eagerly tell friends and professional colleagues I would be attending, most hadn’t heard of it, didn’t think it was for them, or didn’t think it a credible or serious industry event. However, after only a few years, I could see that VidCon was quickly becoming the hub for online entertainment. So, with a Creator badge around my neck, I dove into something very new, vibrant, and innovative. After my experience last year, I knew I had to come back and I will be attending this year’s convention in Anaheim this June 23rd-25th. I feel that even “serious” independent video producers should not ignore what VidCon has to offer.

VidCon started as a fan convention founded by noteworthy YouTube celebrities Hank and John Green (Vlog Brothers). The first convention in 2010 had 1,400 attendees and an “industry day.” In 2016, more than 20,000 attendees are expected to attend and there are now separate Industry and Creator badges with their own content.

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As the convention has grown, so has its incredible offering of insightful panels and workshops. This year, Industry track attendees will have access to “22 master classes taught by top industry experts,” as well as the inside scoop on what’s new in the business of online video. The Creator track, which was started last year, acts as a video production school, teaching up-and-coming vloggers about cameras, lighting, and script writing, while improving the skills and knowledge of veteran producers with tips on branding, legal concerns, and expanding production. Creator track workshops and seminars are taught by YouTubers and online video producers which give you a look into online production workflow.

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I attended last year as a Creator and personally found a lot of the workshops to be fairly basic, having been to film school. However, these teenager to twenty-somethings were receiving a pretty comprehensive crash course in video production. With dedication to producing regular content, taking an iterative approach to their craft, and checking in yearly at VidCon to learn more and receive advice from other content creators, I could see that these young creators had the potential to outperform and outgrow the current media industry, without having to pay for a film school education! For me, and those of us who had experience with production, I found some great insight from attending Q&As of noteworthy creators. Other creators and I had the opportunity to ask questions about the process and received a transparent look into what it took to make videos like theirs.

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The entertainment industry has taken notice of VidCon. Many of the large media companies have digital or online production arms and many of them are setting up shop at the convention. The Hollywood Reporter even ran a story on VidCon in its 5th year stating, “VidCon Matures as Hollywood Descends.” The Reporter sees, “VidCon’s growth [as] symbolic of a larger shift in online video.” I’ve even written about brand collaboration and integration in online video, citing the development and success of YouTube channels like “Lizzie Bennet Diaries.” Influencer marketing, internet optimization, transmedia storytelling– these are the trends being developed and discussed at this convention.


As a content creator, I would highly recommend staying abreast of what’s happening at VidCon. When you stand in the convention hall, you can feel the pulse of innovative energy that will sustain new media growth. The information available from industry professionals, creative content producers, and interested fans is incredibly valuable. Be warned! A majority of attendees still are those tweenage fans of internet celebrities and a huge portion of the convention is dedicated to their enthusiasm and entertainment. (See inflatable fun zone below.)  But, the potential for networking in and learning about a powerful media sector shouldn’t be passed up. I got my tickets early and badges are currently sold out, but you can tune into the live stream. Plus, there’s always next year.

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I want to close with a quote from Hank Green, co-founder of VidCon, who revealed during 2014’s keynote speech a bit about the incredible momentum there is in online video creation. He said, “I don’t know what I’m doing. I have no idea. I don’t think that any of us know what we’re doing. There is a wave, and it’s made of technological things and sociological things, and it’s individual people making individual decisions about how they’re going to spend their individual time. And we are riding it. And that’s impressive. But it is not as impressive as understanding the wave.”

The wave originates at VidCon. Cowabunga.

Film Insight Season 2 Episode 9 – Leah Meyerhoff.

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In this week’s episode of Film Insight, Randy and Ben speak to Leah Meyerhoff about Theatrical Distribution for her Independent Film, as well as the importance of community building.  Leah just released her independent feature film I Believe in Unicorns which premiered at South by Southwest (SXSW).

We also talk about ways for independent filmmakers to get people out to see their independent film in the theater, as well as ways to help people find ways to build community and spread word of mouth about your independent film.  If you’re interested in Independent Film Marketing, it’s a great listen.

Later, the conversation shifts to Women’s growing role in independent film and media and particularly Leah’s organization Film Fatales.

Follow Leah on Twitter

If you listened to Ben in our commercial breaks, and would like to check out his book,

BUY IT NOW ON AMAZON OR BUY IT NOW ON BARNES AND NOBLES

Film Insight is Hosted and Produced by Ben Yennie (@TheGuerrillaRep) and Randy Hall (@RandyHall)

Edited by Alex Nigro

 

Season 2 Episode 8 -David DiVona of Proven Entertainment

In this Week’s episode of Film Insight, Ben interviews David DiVona of Proven Entertainment.  Proven is one of the few companies actively acquiring webseries and getting them wider distribution.  This is the first full on Distributor we’ve had on Film Insight, and he provides excellent information all aspiring filmmakers really should know, and thing that ofter are not taught in even the top film schools.  Proven Entertainment is currently representing former podcast guests, Claudia Christian and Adam Shoemer and their film One Little Pill.

In the interview, DiVona talks about the essence of the strategy to take a Webseries from Youtube to Network Television or Pay Cable Providers.  In Essence, Proven uses intermediaries like Amazon Prime and Hulu Plus to get tens of millions of views on the content, then uses that to levee the project into a television deal.

Later in the interview, Ben and David briefly discuss the impact of Cord Cutting Over-the-Top (OTT) Platforms like HBO Now, Netflix, Amazon Prime, and Hulu Plus.  The conversation shifts into a fascinating discussion as to the future of television, film, and media and how as we all know, the current landscape for media will be almost completely unrecognizable in the next three to five years.

David has worked for the Travel Channel, and been showrunner for more than 30 shows.  If you want to keep up with David, Follow him on Twitter.

@DavidDivona

You can learn more about getting distribution for webseries through Proven Entertainment, Check them out on their Website, Facebook, Twitter, and LinkedIn.

Proven Entertainment’s Website

Proven Entertainment on Facebook

Proven Entertainment on Twitter

Proven Entertainment on LinkedIn

If you listened to Ben in our commercial breaks, and would like to check out his book,

BUY IT NOW ON AMAZON OR BUY IT NOW ON BARNES AND NOBLES

Film Insight is Hosted and Produced by Ben Yennie (@TheGuerrillaRep) and Randy Hall (@RandyHall)

Edited by Alex Nigro

Film Insight Season 2 Episode 4: Making Waves with your Webseries Part 4 – Marketing

webseriesFilm Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working.  In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide.

In the words of Pamela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide. Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

Film Insight Season 2 Episode 3: Making Waves with your Webseries Part 3 – Distribution

webseriesFilm Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry.

In the 3rd installment,  the panelists discuss the various digital distribution channels available to indie producers.   Subscribe on iTunes to get all four parts!

Panelists include:

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the last part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!