Tagged film marketing

Film Insight Season 2 – Episode 12 – Scott McMahon AKA Film Trooper

This week on Film Insight, we have some excellent Independent Film Marketing Advice from the one and only Film Trooper.  Scott spent nearly a decade at Sony before branching off on his own to make a feature on his own with only 500 dollars.   After that, Scott found himself in the trap most Independent Filmmakers do, which is how to market your film.  Scott chronicled his experiences in learning how to market an independent film through his website, and cultivated his own community online.

Scott also wrote a book on the subject, How to survive the Hollywood Implosion.  

Get Scott’s FREE Gear Guide through his website so you can make your own 500 dollar feature!

Follow Scott on Twitter here,

If you listened to Ben in our commercial breaks, and would like to check out his book,


Also, Check out Ben’s Workshop on The American Film Market here.

Save 10 dollars with code FilmInsight!

Film Insight is Hosted and Produced by Ben Yennie (@TheGuerrillaRep) and Randy Hall (@RandyHall)

Edited by Alex Nigro

7 ways to become a leader in your filmmaking (or any) community.

Photo copyright Producer Foundry 2014, taken by Evan Pleger
Ben Speaking at the first Producer Foundry meetup

Successful entrepreneurs and filmmakers have a way of becoming leaders in their communities. The qualities required for both are remarkably similar. What are those qualities you ask?  Fear not my intrepid reader, I’ve shared the top 7 ways to become a leader in your filmmaking (or any) community on LinkedIn.  While you’re there, feel free to connect and join the Producer Foundry Group!

Personal Branding

personal brandingFor Filmmakers who haven’t taken marketing courses, a brand is far more than just a logo.  A brand is the collective experiences customers and business partners have with any business.  In essence, a brand is essentially a company’s reputation. On a personal level, it’s about far more than just developing a look.  It’s about managing every aspect of your image, and the interactions you have with everyone you do business with.  If you want to achieve success in any industry, your personal brand is very important, even more so in the Film Industry.

Since I had a rather long blog about the importance of developing a look, I won’t cover too much of that here.  The biggest thing to keep in mind when establishing your personal brand is managing all of your interactions with potential business partners, clients, and especially potential customers.  This means that you’ve got to maintain a certain level of professionalism any time you do business.  One key element to this is covered in my blog on Reciprocity, but there’s more to it than just that.

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