This week on Film Insight, we have some excellent Independent Film Marketing Advice from the one and only Film Trooper. Scott spent nearly a decade at Sony before branching off on his own to make a feature on his own with only 500 dollars. After that, Scott found himself in the trap most Independent Filmmakers do, which is how to market your film. Scott chronicled his experiences in learning how to market an independent film through his website, and cultivated his own community online.
For Filmmakers who haven’t taken marketing courses, a brand is far more than just a logo. A brand is the collective experiences customers and business partners have with any business. In essence, a brand is essentially a company’s reputation. On a personal level, it’s about far more than just developing a look. It’s about managing every aspect of your image, and the interactions you have with everyone you do business with. If you want to achieve success in any industry, your personal brand is very important, even more so in the Film Industry.
Since I had a rather long blog about the importance of developing a look, I won’t cover too much of that here. The biggest thing to keep in mind when establishing your personal brand is managing all of your interactions with potential business partners, clients, and especially potential customers. This means that you’ve got to maintain a certain level of professionalism any time you do business. One key element to this is covered in my blog on Reciprocity, but there’s more to it than just that.